Summary of Key Points - SZ
We need to protect kids from junk food ads - survey
- 11% of kiwi kids are obese
- 72% of Kiwis surveyed want government bans in place for promoting unhealthy products to children
- Childrens main tv viewing time is prime time (evening/dinner) rather then children protected time (after school)
- children who watched the most television were more likely to be higher consumers of the foods most commonly advertised on TV - sugary drinks, sweets, snacks and fast food
- Big markets for advertising to children – tv and childrens' sports sponsorships
- Childrens “pester-power” to get parents to buy them what they want
- Young children don't know what is healthy and what isn't OPPORTUNITY: Promote awareness of what is healthy unmask unhealthy mascarading as healthy – Links back to mcdonalds advertising healthy options but when you get there and smell the fries, how many children acutally choose the healthy option.
- It is easier for parents to dictate what a child under 5 consumes. When they are at school they have more freedom to make the choice themselves
Children 'prefer fizzy drinks to water'
More than one fifth of seven to 10-year-olds consume nearly 10 cans of izzy drinks each week and 80% of these are bought by parents,
It found 94% of children aged between seven and ten drink fizzy drinks and only 12% choose to drink water.
Oct 2017 study on junk food advertising to children
Call for controls on marketing for sugary drinks featuring children's sporting heroes
When
Beaglehole asked him why he was drinking Powerade, the boy responded
"because Richie does", in reference to the former All
Blacks captain Richie McCaw.
"It
was a really stark reminder of the power that these sporting heroes
have over the youth of New Zealand."
The
company did not advertise in media which directly targeted children
under 12, or design marketing communications in a way that would
directly appeal to people of that age group,
"We
will make every attempt not to commercially advertise in primary
schools and we will not offer Coca-Cola Company beverages for sale in
primary schools."
limits
on junk food and sugary drink advertising within 500 metres of
schools.
sugary
drink multi-buy and discount deals at retailers close to school
grounds.
the
main reason sugary drinks were popular with students was the
convenience and cost
"A
person that's given $1 to buy their lunch is going to buy a can of
fizzy."
hard
for children to make healthy choices when they were bombarded with
advertising for unhealthy food and drink, particularly when those
products were associated with role models.
Best and worst drinks for thirsty kids
This list was quite enlightening. I would never have expected teas to be worse than soda for children. Nor would I have expected Fruit juice to be better then Homemade Lemonade.
You can't go wrong with plain water. It hydrates, helps regulate body temperature, and helps prevent constipation and urinary tract infections – all without adding calories or sugar to the diet. It can also be a good source of fluoride, which is important for healthy teeth. If your child won't drink much, get tips on how to get your child to drink water.
Flavored water may contain ingredients that your child doesn't need (sugar, artificial sweeteners) or already gets enough of (vitamins). It may even contain additives that could be harmful (caffeine, herbs). And it's expensive. You can easily make your own by adding a little fruit juice to plain water. If you're buying one, choose a brand that's flavored with 100 percent fruit juice and doesn't have any added sugar.
Cow's milk is an excellent source of calcium and vitamin D as well as protein and other nutrients that are important for healthy growth. According to the American Academy of Pediatrics (AAP), most kids will get enough calcium and vitamin D if they drink 16 to 20 ounces of cow's milk a day. Offer 1-year-olds whole milk (unless they're at high risk for obesity). Low-fat milk is fine for children 2 and older. Don't offer more than 3 cups of milk each day or your child may not have room for the other foods he needs.
These types of milk are for children who are lactose intolerant. They contain the same nutrients found in regular cow's milk, but they tend to taste slightly sweeter.
It's fine to continue nursing your toddler for as long as you both want. Breast milk is still a good source of calories and nutrition, and nursing can continue to be an important source of emotional support.
Most of these products have the same nutrients as milk, but some aren't fortified with vitamin D, so read the nutrition label. Some are made with live bacteria cultures which may aid digestion and protect the body from harmful gut bacteria. However, there may not be enough bacteria in one serving to make a difference to your child's health. Flavored varieties contain added sugar.
Soy milk is an acceptable alternative to cow's milk, but it contains fewer nutrients. If your child drinks soy milk as a substitute for cow's milk, his doctor may recommend a vitamin supplement. To make the most of soy milk, choose a brand that's fortified with calcium and vitamins A, D, and B12. Get the whole-fat version (not low-fat or nonfat) for kids under 2. Soy milk contains no saturated fat or cholesterol and may be enriched with omega-3 fats. Flavored varieties tend to contain added sugar.
Rice milk contains fewer nutrients and less protein than cow's milk, so it's not a good substitute. To make the most of rice milk, choose a brand that's fortified with calcium and vitamins A, D, and B12. Get the whole-fat version (not low-fat or nonfat) for kids under 2. Sweetened varieties of rice milk contain added sugar.
Almond milk contains fewer nutrients and less protein than cow's milk, so it's not a good substitute. To make the most of almond milk, choose a brand that's fortified with calcium and vitamins A, D, and B12. Get the whole-fat version (not low-fat or nonfat) for kids under 2. Sweetened varieties of almond milk contain added sugar.
Coconut milk beverage contains fewer nutrients and less protein than cow's milk, so it's not a good substitute. To make the most of this beverage, choose a brand that's fortified with calcium and vitamins A, D, and B12. Some varieties have a bit more saturated fat than low-fat cow's milk; others have less. And while health claims have been made recently for the fat in coconut oil, there's no real evidence that it's particularly good or bad for you. Sweetened varieties of coconut milk beverage contain added sugar.
Juice is an acceptable way to get one serving of fruit each day, but whole fruit is a better choice. Juice lacks fiber and contains a lot more sugar than whole fruit. Plus, kids tend to fill up on juice instead of healthier foods. The American Academy of Pediatrics recommends limiting the amount of juice your child drinks. Read more about the pros and cons of serving juice to your child.
These juices can be a way to get one serving of vegetables a day. However, some vegetable juices contain more than half of a child's daily sodium allowance in one serving, so choose a low-sodium version.
If you make them yourself from real fruit, lemonade and limeade can be a reasonable source of vitamin C, but both homemade and store-bought versions tend to contain a lot of sugar.
Soda has no nutritional value. Most brands contain artificial color or flavor. They also contain sugar or artificial sweeteners. A better alternative is to make your own "juice soda" with sparkling water and 100 percent fruit juice, but limit the juice to 6 ounces a day.
Regular tea (green or black) contains antioxidants, which are beneficial, but the tea may also contain caffeine. It's probably okay to serve your child 1/4 cup (2 ounces) of tea a day if it's decaffeinated or brewed weak. Add milk for more nutritional value.
Herbal tea has no nutritional value. While some herbal teas may be safe, others have potentially undesirable effects and some are toxic.
Most of these products have no nutritional value. They contain either artificial sweeteners or empty calories from added sugar. They may also contain artificial color or flavor. Sports drinks contain extra sodium, which young children don't need.
These products have no nutritional value. Most energy drinks contain large amounts of caffeine as well as sugar or artificial sweeteners. Some contain herbs that may not be safe for children.
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