Research - Packaging Ideas

Packaging Examples Pinterest and
Packaging of the World - SZ

These are examples of a squeezy pouch style drink. 

The issue with this would be it is easy for children to accidentally squeeze all the contents out, without some kind of mechanism in the lid to control the flow.

This peel away label is maybe too sophisticated for younger children, but is a lovely metaphor for all natural, organic juice. Bottle shape is beautiful too

Again beautiful bottle shape

A quirky example of the "gross factor" that kids love

 This is another creative example of packaging design, and it even shows you how the designer came up with it.

 This is a student project. I'm not sure how they planned to achieve this look, but it certainly is intriguing to look at. 

IDEA: What if we had coloured crazy straws inside the bottles of water?
Imagine this as a straw and water not vodka

The water is magnifying the thing inside the bottle, could we have something interesting inside our bottle if the product is water?

Fluorescent packaging. Children love things that glow, but where would they get a black light from? cool idea though.

Characters

Textures

Texture is a good way to add to a multi-sensory experience for a child. Texture on its own would not be enough to attract a child to a product though.

Shape

This Bottle shape is gorgeous, and also shaped like a drop of water

Shape and coloured liquids and lids combined work really well

Clever Packaging

A cup and cup holder you can change your characters expression 

Cans that stack with interchangeable faces

Selfie photo props printed on the bottles

Nostalgia

The glass bottle with the odd metal and rubber cork seems very old school. How easy would it be for kids to operate though?

Water

A crystalline structure which refracts light causing a rainbow

Rainbow colours on the bottle

 A shape within the bottle

Make the known unknown by making the water black, hide a message on the bottle which can only be read when it is empty

Shape

A toy

A picture printed on the bottle, or something that floats inside the bottle but cant come out. (choking hazard)

Make the bottle interesting by turning it into something else

A coloured substance that purposely settles and has to engage the interaction of shaking it to colour and flavour the water. 

Glass Bottles Pros + Cons - SZ

Cons

• Parents will not buy glass bottles for children
• Children are rough with backpacks - likely to break

Recyclable Carton - SZ

the product is packed in recyclable Tetra Prisma® carton