Summary of Key Points - SZ
Sugary Drink Advertising to Kids - SuperKids Nutrition
Children’s Drinks
- Children’s drinks often feature reduced-sugar and other nutrition-related messages on the package, but only careful reading of ingredient lists reveals added sugars, artificial sweeteners, and juice content.
- Just one-third of children’s drinks contain juice, and 36% contain added sugars plus artificial sweeteners.
- Just two children’s drinks – Apple & Eve Waterfruits and Vita Coco Kids – contain less than 40 calories per serving and no artificial sweeteners.
- Companies continued to advertise sugary drinks directly to children on TV and children’s websites.
- Capri Sun Super V was the only 100% juice drink advertised directly to children
From this study in USA we see there is very little healthy options and often things advertised as healthy have hidden sugars and articial sweetners. We would need to promote Pure or Organic or 100% real fruit juice, some clear indication this product is healthy.
Karma Cola - SZ
These products aren't specifically marketed at children, but they are a more organic "healthier" version of the popular flavours kids know and love.
Pinterest Examples - SZ
This example employs made up monsters to make the product into their friend. the product is odd, a tube of mixed chocolate? I thought it was some kind of bath product.
This example uses dinosaurs a trend for children, and uncovering the dinosaur would be like a game for the child.
This example uses another type of monster. also the colour of the smoothie, great typography and contrasting colours.
Love the cute panda and the use of real fruit and illustrations. nice friendly handwritten type, and splash motif
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