Showing posts with label Satina. Show all posts
Showing posts with label Satina. Show all posts
Tuesday, 10 October 2017
Monday, 9 October 2017
Label suggestions
Monster Faces
We could have our monster images so that the children appear to have a monster face when they drink the drink. This would provide some additional entertainment from the packaging and some desire to reuse the packaging.
https://www.demilked.com/creative-coffee-and-tea-mug-designs/
Stackable Monster Images
We could have it so the image appears over a range of cans. These could work side by side or stacked. This would make the product stand out more on the shelf, at no extra production cost as it is just printed with one piece of the image on a different side of the can.
Contrasting colours
This Flavour would be strawberry & kiwifruit. This is trying out a more prevalent monster in a contrasting colour to the label to make him stand out. he is what is going to captivate the childs attention. With childrens eyes still developing the clear contrast will help that process.
Friday, 6 October 2017
Big idea - Stripped back
Big Idea
Pre-Release
Promote at School Sports Day
Stage One
Collectable Monster stickers and self-colour sticker book
The idea is to have collectible monster stickers and a colour-in sticker book. Each can will have a label that peels off to reveal a mystery monster sticker and a code for a Virtual pet website.
The sticker book will be available for purchase as an additional item. Ideally, children will utilise their nag power to influence their parents to buy it.
The sticker book will contain different scenes and environments, such as deserts, forests, and under the sea. There will be outlines within the scenes for the stickers to be placed, engaging the child's impulse to "collect them all." The book will also come with its own stickers of buildings (such as castles, houses), animals, clouds and trees, to be placed within the scenes. The purpose of this is to engage the children's creativity by allowing them freedom to place these item's.
Stage Two
Website
The website could start out as a basic virtual pet site where the children enter the codes for the monsters they have collected. These species then hatch from an egg on a "collection" page full of eggs, and become available for them as a pet. Additional codes for the same species would unlock accessories and level up the Monsters stats for the battle dome.
The child would have to feed, train, and play games to earn points, with their pet to keep it happy and healthy. They can also compete with their friends in a battle dome, this would appeal to males.
The colour of the pet would be customisable along with the collected accessories. Virtual healthy foods and the Bevlab water would be purchasable with points to feed the pets.
Tuesday, 3 October 2017
Presentation Two Dossier References
Photograph References
In order of appearance
https://pbs.twimg.com/profile_images/577997870646718464/KzTmNeRx.jpeg
Fact References
Fact References
In order of appearance
What age can a child legally walk to school alone?
What age can a child legally walk to school alone?
What age do children get pocket money?
What age do children get pocket money?
http://www.stuff.co.nz/life-style/parenting/92728234/everything-parents-need-to-know-about-pocket-money
Otago University study on marketing to children
https://www.stuff.co.nz/life-style/well-good/teach-me/97677040/kiwi-kids-are-exposed-to-27-junk-food-advertisements-a-day-study-finds
Otago University study on marketing to children
https://www.stuff.co.nz/life-style/well-good/teach-me/97677040/kiwi-kids-are-exposed-to-27-junk-food-advertisements-a-day-study-finds
Why do children collect?
Stacey Menzel Baker and James W. Gentry (1996) ,”Kids As Collectors: a Phenomenological Study of First and Fifth Graders”, in NA - Advances in Consumer Research Volume 23, eds. Kim P. Corfman and John G. Lynch Jr., Provo, UT : Association for Consumer Research, Pages: 132-137
Sticker book price
http://www.kmart.co.nz
Fun words for kids to say
https://taralazar.com/2014/06/09/list-of-200-fun-cool-and-interesting-words/
How to Successfully market a beverage to children
Flavour information
https://www.naturalproductsinsider.com/articles/2000/01/kids-drinks.aspx
Fun words for kids to say
https://taralazar.com/2014/06/09/list-of-200-fun-cool-and-interesting-words/
How to Successfully market a beverage to children
Flavour information
https://www.naturalproductsinsider.com/articles/2000/01/kids-drinks.aspx
Why do children like bright and contrasting colours?
Monster/child typefaces
Typeface combination samples
I think the hairy monster type is cute and fun, but it is tidy and well formed enough to work with the uni sans (the last example), or any of the hand written type. It also has its own secondary typeface which could work well with it for the flavours as a subhead. we would still need uni sans as a body text.
The hand written texts are working with this quite well, especially the first, the fourth and fifth ones. Uni sans doesn't look so bad here either. perhaps the lighter weight version is needed to give that more refined feel. or it could be my placement of the flavour.
This works with the first the third the fourth and even uni sans. The main type is missing a bit of Attitude though.
Funhouse
Green Fuz
This is 100% free. This could be the title font. It is very monster, but not fun and friendly. It may be too horror inspired for young children
Love Monster
I really like this typeface for the minor font. it is clear, cute, and fun but has a little bit of monster attitude. it is also handwritten and has rounded edges so seems appropriate for children. The only issue is it doesn't have lower case. This also requires a license but the license is really confusing. It seems to be $5 for each person using the font and $50 for each application, which im guessing would be the website component and an additional $50 for the app if they developed one. This seems a convoluted process and will cost Bevlab too much. Lovely font but I think we will have to pass due to pricing
Broken Poster
This could work as a monster typeface as we can see in the zombie example. Its not overly scary. It would be a title font, but the licensed version comes with all languages, punctuation etc. The license is a flat $25 usd.
Mrs. Monster
This is a monster typeface for sure but Its not scary. As a title font it offers many options for styles. The license is $20 usd for use in anything but a website like vistaprint where people use it to generate their own products.
Hairy Monster
This is a free font. Its cute and friendly and bold, well designed it seems. offers both upper and lower case. only drawback, no punctuation but as a title font it shouldn't need it.
Coarse Rounded
This is very basic but was listed as a hairy typeface. We need something that is easy to read but fits the monster theme and is suitable for a child.
Halogen
This is 100% free. It is legible yet handwritten and rounded so friendly and childlike. It could work quite well with the hairy monster. the issue is there is only a regular weight, no family even available for purchase. this makes hierarchy hard.
Aldi
This is 100% free. comes in two weights. has all the punctuation. Its legible but it only has upper case.
Lauren C. Brown
This requires a license for $7.49 usd. It is a tidy hand written font. It should appeal to children with its rounded edges. this is for the single weight
Subscribe to:
Posts (Atom)
-
Initial Speculations - SZ product placement of the water in this vending machine located at Queensgate shopping mall, surpr... -
To Bazaki - SZ What if the flavours were based off happy memories from our childhoods? Most memories
