Packaging

Packaging

Aluminium is infinitely recyclable as each time the metal is melted down it does not degrade and does not need additional virgin aluminium to be added unlike plastic making the aluminium can a much more environmental friendly product. Using recycled aluminium not only reduces the cost compared with virgin material but also reduce the CO2 emitted and uses less energy in production.

The design of the bottle also allows children to reuse the product unlike traditional aluminium cans. The lid has a re-attachable screw top allowing children to reuse the bottle and transport it without spilling the drink.

The cylinder shape has a maximum packing factor of around 91%. This means when the bottles are placed as close together as possible 91% of the total volume is taken up by the product leaving only 9% of unused space. When transporting this is efficient as it means more bottles can fit into a tighter space reducing the cost of transporting the product. The stacking ability of the bottles also insures that the least amount of space possible is used for the product. With a rim placed on the bottom each bottle will slot into the lid of another bottle making sure they are packed as tightly as possible.

Using aluminium for the bottle material also means that the bottle is opaque so children are not able to see the beverage inside. With the children unable to see the beverage they are more likely to concentrate on the taste and less likely to automatically associate the clear liquid with tastelessness.