Big idea - Stripped back

Big Idea

Pre-Release

Promote at School Sports Day

Stage One

Collectable Monster stickers and self-colour sticker book

The idea is to have collectible monster stickers and a colour-in sticker book. Each can will have a label that peels off to reveal a mystery monster sticker and a code for a Virtual pet website.

The sticker book will be available for purchase as an additional item. Ideally, children will utilise their nag power to influence their parents to buy it. 

The sticker book will contain different scenes and environments, such as deserts, forests, and under the sea. There will be outlines within the scenes for the stickers to be placed, engaging the child's impulse to "collect them all." The book will also come with its own stickers of buildings (such as castles, houses), animals, clouds and trees, to be placed within the scenes. The purpose of this is to engage the children's creativity by allowing them freedom to place these item's.

Stage Two

Website

The website could start out as a basic virtual pet site where the children enter the codes for the monsters they have collected. These species then hatch from an egg on a "collection" page full of eggs, and become available for them as a pet. Additional codes for the same species would unlock accessories and level up the Monsters stats for the battle dome. 

The child would have to feed, train, and play games to earn points, with their pet to keep it happy and healthy. They can also compete with their friends in a battle dome, this would appeal to males. 

The colour of the pet would be customisable along with the collected accessories. Virtual healthy foods and the Bevlab water would be purchasable with points to feed the pets.