Slide 1
Hello,
(Introduce ourselves)
Shawnee
You asked for us to use our design thinking to come up with a way to make the BevLab drink successful by getting kids to choose it over other drinks on the shelves.
Our solution is MONZOO.
Slide 2
The consumers of this product need the product to be engaging, entertaining, create some sort of hype and for that hype to be sustained.
To simplify things we will explain the main touch points through the eyes of your target audience.
Maddie
Slide 3
Tommy is a 9 year old boy who has just started walking to and from school every day. He has been collecting coins from the chores he has been doing around the house for his mother.
Tommy arrives to school one day and sees his friends huddled up, getting excited about something. He goes over to see what it is and sees that a couple of them have this cool colourful drink with an awesome looking monster on it. “Ill trade you that one for my one” One of them says. Tommy feels a little left out not being able to participate in the collecting and trading of these stickers with his friends.
On his way home Tommy decides to pop into the dairy to see what he can buy himself for a treat. He sees the colourful bottle of Monzoo as it really stands out amongst the other drinks on the shelves. Why get a coke when he can get a cool bottle with fun packaging and a sticker??
Ash
Slide 4
Our first touch point is engaging package design through the forms of the physical can, the branding, and the collectable item of the sticker.
Our physical concept is an aluminium can with a reuseable lid. Using aluminium means that children will not be able to see the water in the bottle. The can design also allows a large area for branding and advertising which will hopefully entice the kids to choose this product over unhealthier options.Aluminium is also desirable for sustainability purposes. It is infinitely recyclable as it doesn’t degrade each time it is melted down. Aluminium is also infinitely recyclable and the design of the cans means they are stackable which will save space and thus energy and cost during transport.
Malaki
For the Monzoo branding we have chosen to use monster looking characters yet friendly to children. Each character would have its own personality and its own interesting visuals. Each flavour would have different characters that represent each drink. We have chosen to approach this project by using stickers to attract kids to buy the drink. This way we get kids into collecting and is a fun competitive way to keep kids active. We want to make these drinks look fun and cool so that older kids would buy it too.
Slide 5
The sticker book will be purchased separately. Ideally, children will utilise their nag power to influence their parents to buy it. The sticker book will contain different scenes and environments, such as deserts, forests, and under the sea. There will be outlined within the scenes for the stickers to be placed, engaging the child’s impulse to “collect them all.” The book will also come with its own stickers of buildings (such as castles, houses), animals, clouds and trees, to be placed within the scenes. The purpose of this is to engage the children’s creativity by allowing them freedom to place these items.
Maddie
Slide 6
Tommy has loved being involved in the hype of Monzoo, feeling special that he has purchased a bottle that had a very limited edition sticker that none of his friends had yet.
He asks his mum if he can use the computer after school as a reward for doing all his homework. He uses one of the codes on the drink bottle and enters it in on the Monzoo website. This code allows him to hatch a special monster from an egg. Over the weeks he looks after his monster pet, and fights against his friends in the battle dome on the Monzoo website. The more points he collects playing different games and challenges, lets his pet advance and become stronger and more powerful.
Ash
Slide 7
Each can of Monzoo will have a label that peels off to reveal a mystery monster sticker and a code for the Monzoo virtual pet website. These species then hatch from an egg on a “collection” page full of eggs, and become available for them as a pet. The website is a great touchpoint to carry on the hype of Monzoo. Technology is very accessible to kids, with computers, ipads, parents phones etc. These things can all host the Monzoo website, unlike an app which is limited to certain devices. A website is cheap, accessible, and easy to use.
Shawnee
Slide 8
From here on out, Monzoo can go further. Merchandise can be created, an app can be generated if the website is a success, competitions can be run etc.
With this base of strong engaging packaging, a fun sticker book and an addictive website, the success of Monzoo is sure to be sustained and the Monzoo experience will be continued long after drinking the drink.
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