Concept Decisions
Revised Question
How can we influence 7-10 year olds to reach for the healthy option?
Revised Demographic
7-10 year old
We have decided it is most beneficial for Bevlab to focus on the lower end of their demographic. This will establish a positive behaviour pattern that can be carried through the teen years and into adulthood. This age bracket is entrusted with pocket and lunch money, meaning they are beginning to make choices for themselves. They are also starting to get themselves to school in the later portion of the demographic, meaning unsupervised trips to the dairy before and after school are common occurrence, we want them to want to make healthy choices. This demographic could potentially be split again to 5-7 and 8-11, but is certainly targetable depending the big idea.
Revised Big Idea
Create-a-monster stickers and self-colour sticker book
The idea is to have collectible stickers of monster body parts that children then "Frankenstein" into their own little monsters. The stickers will be just outlines to engage the children's creativity by allowing them to be coloured in; this way they are also not pre-prompted to match the body parts by colour. Each drink comes with a piece of a monster, which could be a head, arms, legs or a torso. The idea is to mix and match the parts to make something unique.
There could also be a colouring sticker book containing different scenes and environments, such as desert, forest, under the sea. This could come with some accessory stickers for the monsters, or even castles, clouds, houses and animals to place around the environments. This could a separate item available for purchase, or there could be a "loyalty card" system. The system could involve a card which you place 25? monster eggs and redeem the card for a copy of the book. You would receive these eggs along with your body part sticker with each purchase. The book could contain a short story with prompts for the children to fill in details, such as the creatures name or adjectives, verbs, places etc. making their story unique.
There is an opportunity here to make a competition or two. One could be send in a photo of your monster creation, and win a free plushie of your monster. This would mean another additional item would then be available for purchase without incurring more design costs. Alternatively the submission could be a the unique stories.
This idea has the ability to also become a basic virtual pet app. The children could photograph their creation and have it hatch from an egg. They would have to feed it, bathe it, train it, pat it, play basic games with it like paper scissors rock to keep it happy. There is also an option to have battles with friends like digimon had to appeal to males. For this a code could be added to the drink and unlock different colours, basic games, accessories, foods. Alternatively, the codes could add points to level up your pet faster, adding to it's stats for the battle dome, and unlock rare abilities and special powers. Or there could be a choice what to do with the code Lover or Fighter, but in more child-like terms.
To incorporate the active aspect to the app, we could have gps co-ordinates of obelisks that unlock a power or upgrade for the monsters. These could be located on bush walks or hiking trails, in parks etc. Parents would need to take the child to these places, and a puzzle could appear on their screen when they get to the co-ordinates. solving the puzzle would unlock its power. This would also get their minds and their parents active too.
These stickers would potentially peel off of the can and be stuck into their sticker book.
If its just scenes then how does the creation part work?
If the stickers peel off the can is there no mystery aspect, no luck, the child just chooses the piece of monster they want?
if it is on the can and peelable how do you stop people stealing the stickers off it without buying the drink?
If the stickers are colourable not glossy will the condensation ruin them?
How does the colouring book work with stickers, if they are stuck down they are stuck for good?
children have short attentions spans, is 6 drinks too many to make one monster?
Pre-Release
Promote at School Sports Day
Stage One
The idea is to have collectible stickers of monster body parts that children then "Frankenstein" into their own little monsters. The stickers will be just outlines to engage the children's creativity by allowing them to be coloured in; this way they are also not pre-prompted to match the body parts by colour. Each drink comes with a piece of a monster, which could be a head, arms, legs or a torso. The idea is to mix and match the parts to make something unique.
There could also be a colouring sticker book containing different scenes and environments, such as desert, forest, under the sea. This could come with some accessory stickers for the monsters, or even castles, clouds, houses and animals to place around the environments. This could a separate item available for purchase, or there could be a "loyalty card" system. The system could involve a card which you place 25? monster eggs and redeem the card for a copy of the book. You would receive these eggs along with your body part sticker with each purchase. The book could contain a short story with prompts for the children to fill in details, such as the creatures name or adjectives, verbs, places etc. making their story unique.
There is an opportunity here to make a competition or two. One could be send in a photo of your monster creation, and win a free plushie of your monster. This would mean another additional item would then be available for purchase without incurring more design costs. Alternatively the submission could be a the unique stories.
This idea has the ability to also become a basic virtual pet app. The children could photograph their creation and have it hatch from an egg. They would have to feed it, bathe it, train it, pat it, play basic games with it like paper scissors rock to keep it happy. There is also an option to have battles with friends like digimon had to appeal to males. For this a code could be added to the drink and unlock different colours, basic games, accessories, foods. Alternatively, the codes could add points to level up your pet faster, adding to it's stats for the battle dome, and unlock rare abilities and special powers. Or there could be a choice what to do with the code Lover or Fighter, but in more child-like terms.
To incorporate the active aspect to the app, we could have gps co-ordinates of obelisks that unlock a power or upgrade for the monsters. These could be located on bush walks or hiking trails, in parks etc. Parents would need to take the child to these places, and a puzzle could appear on their screen when they get to the co-ordinates. solving the puzzle would unlock its power. This would also get their minds and their parents active too.
These stickers would potentially peel off of the can and be stuck into their sticker book.
Issues to address
Is the sticker book the Frankenstein slab or other equivalents in a different scene? or is it just scenes?If its just scenes then how does the creation part work?
If the stickers peel off the can is there no mystery aspect, no luck, the child just chooses the piece of monster they want?
if it is on the can and peelable how do you stop people stealing the stickers off it without buying the drink?
If the stickers are colourable not glossy will the condensation ruin them?
How does the colouring book work with stickers, if they are stuck down they are stuck for good?
children have short attentions spans, is 6 drinks too many to make one monster?
Re-Revised Big Idea
Promote at School Sports Day
Stage One
Collectable Monster stickers and self-colour sticker book
The idea is to have collectible monster stickers and a colour-in sticker book. Each can will have a label that peels off to reveal a mystery monster sticker and a code for an interactive games website.
The sticker book will be available for purchase as an additional item. Ideally, children will utilise their nag power to influence their parents to buy it.
The sticker book will contain different scenes and environments, such as deserts, forests, and under the sea. There will be outlines within the scenes for the stickers to be placed, engaging the child's impulse to "collect them all." The book will also come with its own stickers of buildings (such as castles, houses), animals, clouds and trees, to be placed within the scenes. The purpose of this is to engage the children's creativity by allowing them freedom to place these item's.
This could come with some accessory stickers for the monsters.
Stage Two
With the purchase of the plushie child would unlock that character with rare abilities and special powers.
Stage Four
To incorporate the active aspect we could have gps co-ordinates of obelisks that unlock a rare powers or special abilities for the monsters. These could be located on bush walks or hiking trails, in parks etc. Parents would need to take the child to these places, and a puzzle could appear on their screen when they get to the co-ordinates. solving the puzzle would unlock its power. This would also get their minds and their parents active too.
The idea is to have collectible monster stickers and a colour-in sticker book. Each can will have a label that peels off to reveal a mystery monster sticker and a code for an interactive games website.
The sticker book will be available for purchase as an additional item. Ideally, children will utilise their nag power to influence their parents to buy it.
The sticker book will contain different scenes and environments, such as deserts, forests, and under the sea. There will be outlines within the scenes for the stickers to be placed, engaging the child's impulse to "collect them all." The book will also come with its own stickers of buildings (such as castles, houses), animals, clouds and trees, to be placed within the scenes. The purpose of this is to engage the children's creativity by allowing them freedom to place these item's.
This could come with some accessory stickers for the monsters.
Stage Two
Website
The website could start out as a basic virtual pet site where the children enter the codes for the monsters they have collected. These species then hatch from an egg on a "collection" page full of eggs, and become available for them as a pet. Additional codes for the same species would unlock accessories and level up the Monsters stats for the battle dome.
The child would have to feed, train, and play games to earn points, with their pet to keep it happy and healthy. They can also compete with their friends in a battle dome, this would appeal to males.
The colour of the pet would be customisable along with the collected accessories. Virtual healthy foods and the Bevlab water would be purchasable with points to feed the pets.
Stage Three
There is an opportunity to another additional product for purchase through a competition. The website could host a monster creation Frankenstein's lab competition, where the children create their own monsters from different pre programmed pieces. The winner/s will receive a free plushie of their monster, and it will be put into production for other people to buy. This would mean another additional item available for purchase without incurring more design costs.The website could start out as a basic virtual pet site where the children enter the codes for the monsters they have collected. These species then hatch from an egg on a "collection" page full of eggs, and become available for them as a pet. Additional codes for the same species would unlock accessories and level up the Monsters stats for the battle dome.
The child would have to feed, train, and play games to earn points, with their pet to keep it happy and healthy. They can also compete with their friends in a battle dome, this would appeal to males.
The colour of the pet would be customisable along with the collected accessories. Virtual healthy foods and the Bevlab water would be purchasable with points to feed the pets.
Stage Three
Plushie Competition
With the purchase of the plushie child would unlock that character with rare abilities and special powers.
Stage Four
Get Active
To incorporate the active aspect we could have gps co-ordinates of obelisks that unlock a rare powers or special abilities for the monsters. These could be located on bush walks or hiking trails, in parks etc. Parents would need to take the child to these places, and a puzzle could appear on their screen when they get to the co-ordinates. solving the puzzle would unlock its power. This would also get their minds and their parents active too.
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